Sunday, November 7, 2010

when a car is a shoe: calligraffiti for pink ribbon

I must admit, until I saw this I was pretty sure nobody could make "tagging" names cool.
But when Breast Cancer charity Pink Ribbon approached legendary artist Niels 'Shoe' Meulman, they brought two things:

1. The painfully sexy, Special Edition Mercedes B-Class, representing a shiny new sneaker, ready to become an instant collectible
and
2. A list of names, symbolising all the Dutch women who have been touched by the disease

Call me an idealist, but I genuinely believe that when big business decides to link arms with creativity and stare down the seemingly impossible global issues, anything seems possible.

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