Sunday, March 6, 2011

winners of TED: ads worth spreading 2011

Thatsace

The results are in for the inaugural TED Ads Worth Spreading competition and my oh my, aren't they a bunch of beauties.
We here at That's Ace! had big plans to submit our own uniquely Australian concept but fell short due to lack of quality

Click here to check out the whole bunch at TED.com or simply enjoy some of our favourites from the Top 10.

DULUX // Dulux Walls
I recently had the good fortune to hear one of the creators of this campaign speak about the Let's Colour Project, He basically said the whole point was to use paint to brighten up people's lives, and film it in real time to show the extraordinary effect that colour can have on all of us. They went out into communities all around the world, searching for people who were trying to beautify their neighbourhood and just gave them as much paint as they needed. 

Awesome

CHRYSLER // Born of Fire
Just a really great example of a brand capturing the essence of it's story. Fans of 8 Mile, luxury cars and Americana rejoice

NIKE FOUNDATION // Girl Effect: The Clock Is Ticking
Great use of an technique called "kinetic typography", animation which turns everyday information into an audio/visual infographic. This was put together by the brilliant chaps at W+K, who just happen to be situated down the street from Nike in Oregon.

BATELCO // Infinity
Jaw dropping ad that brings the Bahrain Telco to life.

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