A lot of commercial photographers seem to work on the premise that in order to make a name for themselves, their photos need to appear creative AT ALL COSTS.
As a (very) amateur photographer, I'm not sure why this occurs so often but it's refreshing to come across guys like Melbourne local Andrew Lloyd.
Melbourne / California local Andy is a perfect example of what can happen when a photographer loves his work enough to invest in the right equipment, enabling him to focus on finding the right angle for the shoot, instead of adding superfluous creative bullshit. His lines are great, and the results speak for themselves.
Check out his growing folio at LloydPhoto.com.au
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