skate and create 2010

The followup event to the hugely successful 2009 concept by Transworld Skate Mag in the US, four teams were given a warehouse and 9 days to Skate and Create a mini video part.

Shoewear brands Adidas, Fallen, Lakai and Etnies competed under the following criteria:

• The four teams are made up of a total of six skaters—four pros and two ams.
• Each team is given nine days in a warehouse with the same set of obstacles.
• Each team is allowed one art director on site.
• Each team is assigned one TWS photographer to shoot a feature article for the magazine.
• Each team is allowed a film crew to produce a video for skateboarding.com.
• The final photo and video product is judged by the TWS edit staff (minus S&C coordinators Skin Phillips and Josh Brooks) on the level of skating, creativity, the use of obstacles, and overall image and video quality.
• The winner gets the cover of the magazine and will have a spot reserved in Skate & Create 2011.

They each produced rad videos which you can scope out here but in my opinion, one stands head and shoulders above the rest.

I give you: LAKAIROMANIA

<p>Lakai from Chris Ray on Vimeo.</p>