Just in case you're not familiar with the sport of Parkour... Google it and come back. There just isn't time to explain how awesome it is - Look up a dude named Damien Walters.
Anyway, apparently NZ has given birth to the new sport of Pomparkour and it's bringing the humble ladder to the world of jumping and running up stuff in a way Jackie Chan can barely acknowledge from his gold plated wheel chair. (that's much funnier if you've seen the out takes of him not quite making through the rungs of a ladder from Rush Hour 15 or whatever it was)
Check out this new ad campaign by V Energy Drink featuring a bunch of young kiwi "Pomparkourists" supported by V IsoKinetic drink.
Besides a few usability issues on the flash video files, they have absolutely nailed one of the toughest demographics to sell to IMHO
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