Thursday, July 29, 2010

masterchef v iPhone4 ultimate cross promotion

I don't mean to bring the mood down after Ainsley's beautiful fireflies post earlier today but with only a few hours to go until the iPhone 4 is released in Australia, I thought this was a pretty interesting mashup of marketing culture.
Telstra appears to have organised for the entire cast of Masterchef to cook up a storm for those waiting at it's flagship T-Life store pre-midnight tonight in Sydney.

That's the cast of the HIGHEST RATING SHOW EVER gathered to cook for people excited about buying the most SUCCESSFUL PHONE EVER.

#WIN

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