Monday, September 6, 2010

choose your own (bear) adventure

Tipp-Ex (a brand of White-Out) have just launched a new campaign featuring some of the most innovative uses of Social Media we've seen so far, in particular on You Tube.
After a few great examples by Tostitos and Nintendo, I've definitely been looking forward to seeing who was able to step it up to the next level... Never anticipating it would involve filming what must have been hundreds of separate short films for this piece.

Congrats to the creative team @ Leo Burnett. 
I'm super impressed... And not just by his awesome hat.


View the campaign here.
found via NT

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