www.becausedesign.com
It's heartbreaking to see such a good idea go to waste, especially when the demand for my products has never stopped growing. However unfortunately, my time and energy can only stretch so far and I guess a large part of growing up is realising what we want at 26 is not necessarily what we want at 21.
So it caused me a great deal of joy when I realised this afternoon that the next phase of my label may lie in the hands of others.
I'm not quite sure how it will work yet but I'm weighing up the possibility of handing over my label to a select group of passionate young people as part of a social entrepreneurship experiment; hopefully giving them a chance to give Because the dedication and the exposure it deserves.
I am asked about Because almost daily.
Friends and strangers alike seem to find something in the brand that speaks to them, which both excites and saddens me.
I can't wait to see what happens next.
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